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The expensive mistakes founders make starting and running a business — and exactly how they fixed them.
Sofia’s CAC quietly tripled while she celebrated “record months.” She breaks down the vanity of rented growth and the slower owned channels that actually compounded.
The Fix“Capped paid at 30%, rebuilt around content and referrals, and only scaled the channels that kept working after we turned the money off.”
Every episode, a founder sits down and walks through the single most expensive mistake they made building their business — the hire, the raise, the product, the partner — and the exact moves that pulled it back. No highlight reels. No “fail fast” platitudes. Just the bill, and how it got paid.
We’re always looking for founders who’ll be honest about what broke. Pitch your story and come on the show.