How Kelley Troia Turned Founder-Led Video Into Her Top LinkedIn Channel
As Kelley scaled her personal brand alongside her company, Clipfox helped her turn founder-led video into a consistent LinkedIn growth channel.
Kelley Troia is a founder and CEO building a personal brand in real estate. She was early in the process and needed her first batch of videos to establish credibility fast, without the overhead of an in-house production team.
The challenge
Kelley was early in building a personal brand as a founder/CEO and needed her first batch of videos to establish credibility fast, without the production overhead of an in-house team.
Videos we made for Kelley Troia
What Clipfox did
We started with a short trial batch focused on founder-story hooks and clean, on-brand captions, then scaled into a recurring monthly cadence once the format was proven.
The results
Engagement on her posts rose 65% within the first two months, and video has become the highest-performing content type on her profile.
“Sarthak has helped me with my YouTube video + my brand new channel. He's knowledgeable, patient, enthusiastic, creative and talented. He's also really fast. Definitely recommend.”
The engagement, step by step
- TrialShort batch focused on founder-story hooks + on-brand captions
- Month 1Format proven; scaled to a recurring monthly cadence
- Month 2Post engagement up 65%; video becomes top content type
Frequently asked questions
How did Kelley start working with Clipfox?
With a short trial batch focused on founder-story hooks and on-brand captions, then a recurring monthly cadence once the format was proven.
What results has Kelley seen?
Post engagement rose 65% within the first two months, and video is now the highest-performing content type on her profile.
Is Clipfox a good fit for a founder just starting with video?
Yes, a low-commitment trial batch lets a founder establish credibility on video quickly without building an in-house production team.
