Hear it straight from Charlie Hills
In their own words: what it's like working with Clipfox.
How Charlie Hills Unified LinkedIn and YouTube Into One Compounding Funnel
A founder-led content strategy needed edits that felt native to LinkedIn and YouTube at once. Clipfox unified the two into a single, compounding pipeline.
Charlie Hills builds a founder-led brand across LinkedIn and YouTube. He was treating the two as separate content efforts, doubling the work without doubling the results, while retention on longer videos fell off after the first minute.
The challenge
Charlie was treating LinkedIn and YouTube as two separate content efforts, doubling the production work without doubling the results. Retention on longer videos was falling off after the first minute.
Videos we made for Charlie Hills
What Clipfox did
We unified the two into one funnel, LinkedIn clips became 60-second cuts of the strongest hooks from the YouTube long-forms, and comment questions from LinkedIn fed directly into the next long-form topic.
We also produce Charlie's content for Instagram, repurposing the best-performing moments into Reels so the same source footage compounds across a third platform.
The results
Retention on long-form content rose 31% once the first minute was rebuilt around the same hook logic used in the LinkedIn clips. Producing once and repurposing across both platforms cut total production time while growing reach on each.
“Sarthak is a seriously pro editor. He's fast, responsive, and delivers clean work every time. He understands the brief quickly and doesn't need a lot of back and forth. If you're looking for someone reliable, highly recommend working with him.”
The engagement, step by step
- Month 1Mapped the LinkedIn ↔ YouTube funnel; unified the hook logic
- Month 2LinkedIn clips cut from YouTube long-form hooks
- Month 4Long-form retention up 31%
- Month 6250K+ followers across platforms, 6M+ views
Frequently asked questions
How did Clipfox connect Charlie’s LinkedIn and YouTube content?
LinkedIn clips are cut from the strongest hooks in the YouTube long-forms, and LinkedIn comment questions feed the next long-form topic, one funnel instead of two efforts.
What result did the unified funnel produce?
Long-form retention rose 31% and total production time dropped, because each piece of content is produced once and repurposed across both platforms.
What kind of content does Clipfox edit for Charlie Hills?
Founder-led long-form YouTube videos, short LinkedIn-native clips, and Instagram Reels, all repurposed from the same source footage.
